12/20/2023 0 Comments Jose cuervo mixThus, Tequila, Jalisco is where you’ll stumble across the La Rojeña distillery (which you can visit and tour around), which produces José Cuervo tequila.įor a totally integrative experience, you can even travel on the Cuervo Express on the 60km journey between Guadalajara and Tequila town. The sprawling town lies on the foothills of the dormant Tequila Volcano and produces 99% of all tequila on the market. Therein the state of Jalisco lies a town named… Tequila, of course. If you spotted the inconsistency there (“Um, why is it called tequila and not Jalisco, then?”), The legislation, named Destination of Origin, dictates for tequila to be called tequila, it must be made in Jalisco, Mexico. In 1974, tequila gained the same prestige. Origin mattersĪs we know, there is a requirement that Champagne, Cognac and Scotch whiskey be produced in specific regions in order to be classified as such. In 1758, José Antonio de Cuervo y Valdés was given a writ of land ownership by King Fernand VI to plant agave on his lands for producing tequila. Of course, it helps if that recipe is for one of the world’s most popular tequilas. The business is currently run by the Beckmann family, who are direct descendants of Don Jose Antonio de Cuervo.Įvidently, ‘keeping it in the family’ can be a recipe for success. (For those not yet in the know, the blue agave succulent plant is the raw plant which is distilled, to then become tequila).Īfter receiving the go-ahead from King Carlos VI of Spain, the Cuervo distillery began to legally produce tequila commercially.Īnd so, it is said, the tequila industry was born. His family had been cultivating the flowering blue agave plant on their land since 1758. In fact, Jose Maria Guadalupe Cuervo y Montana received the first license to produce and distribute tequila by royal decree. Like many of the best and most well-regarded alcohol companies, José Cuervo was and remains a family-run business. ShOP NOW José Cuervo history: The beginning of Casa Cuervo
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